Critically discuss the importance of sponsorship in the event industry Essay

Critically discuss the importance of sponsorship in the event industry - Essay Example The benefit that the event experiences is funding that might not otherwise be available if this marketing opportunity was not possible. Sponsorship provides a mutually beneficial relationship between the sponsor and the organization of the event, a conduit for communication that then occurs between the event and the market that exploits that relationship. The benefits of this relationship are defined by the elevation of the image of the sponsor through association and the event through monetary resources from which to fund the event. The following essay will explore the relationship of the sponsor and the event, their unique blend of product and cause creating an opportunity for associations that connect through an emotional context to consumers. The essay will first explore the meaning of sponsorship, transitioning to the benefits to the sponsors and then to the event organization. Although a mutually beneficial relationship, there are issues that can arise that will cause problems for either the sponsor or the event. These issues will be examined for their effect on the sponsorship relationship. The conclusion of the paper reveals that sponsorship is a powerful resource in enhancing a brand, creating positive emotional context through transference of social equity from an active entity to a supporting entity. 2. Defining Sponsorship According to Damster and Tassiopoulos (2006, p. ... According to Bowdin (2006, p. 228), â€Å"sponsorship is said to be one of the most powerful mediums now used to communicate and form relationships with stakeholders and markets†. The relationships that are formed during the act of sponsorship connects the sponsor to the event, allowing the market to relate one to the other, in spite of direct relevance to the connectivity between the sponsoring entity and the purpose of the event. As an example, a soft drink may have no direct relationship to a sport, but still may become associated with the emotional connections that a consumer makes to that sport as it is then transferred to the soft drink. As suggested, not only events can be sponsored, but individuals through either their participation in an event or through their participation in their sport or craft can be sponsored by outside entities. A specific example of intra-sport types of sponsorship can be seen through the sponsor of a celebrity sports personality through the eq uipment that he or she uses. According to Pringle (2004, p. 126), â€Å"customers perceive outstanding performance to be inextricably connected with a piece of sporting equipment and can assume with a high level of confidence that if they too were to play using that particular guitar, piano, racket, bat, club, or pair of boots, then their own personal performance would certainly be no worse†. In associating a piece of equipment that is related to the expertise of a celebrity, a brand can benefit from the perceived superiority of its product. Therefore, when defining sponsorship on a larger scale in terms of event sponsorship, it must be understood that this is undertaken by a company in order to

Commercial Realities in Project Management Coursework

Commercial Realities in Project Management - Coursework Example .....................................................................................6 Swot analysis ...........................................................................................................................9 Conclusion ..............................................................................................................................12 Recommendation .....................................................................................................................13 Introduction Project management is a discipline that involves management of resources in a project to achieve the set goals and objectives. Project managers’ plan, organizes, and controls all the activities of the project to realise the set goals. The project must be appraised by use of various methods to determine its viability. Somalia is a country that does not a centre of training its cadets. There is a lot of expenditure in training the cadets outside the country. Somalia and xyz defence team wants to initiate F-15, Tornado and Typhoon Aircrafts Maintenance Training Facility and complete training program. There is demand for the facility from Somalia and other foreign nations. This project will involve large sums of money, and many logistics must be put in place. There will be many interested parties involved, and therefore there will be many issues arising. These activities includes; purchase, supply, finance and contract management issues. Somalia requires an in-depth analysis of the project to assess it viability. In the process of establishing F-15, Tornado and Typhoon Aircrafts Maintenance Training Facility and complete training program, there will be many contacts between Somalia and other firms. The procurement firms must ensure that the goods procured are of the right quality. Supply of low quality goods will amount to breach of contract. If the construction is done with the low quality materials, it is the procurement firm to take the losses. Manage ment is a doctrine that is useful in the successful running of the business organization. Through management, the various business owners are able to delegate some authority to their subordinates. This is necessary enough to ensure the effective running of the business or project. A project entails many different activities that are all correlated in ensuring the success of the overall business endeavour. Duties, challenges, obligations are assigned to the employees of any organizational setting. Delegation is an essential part in the management. Project management is a part of management that concentrates on the effective management of a project until its completion. Through technological usage of resources that are not costly and cheap in the end one is able to make skilful use of the available resources to put into practice the application of the project. Proper monitoring of all the transactions that transpire during the project will ensure its overall success. Evaluation tools are in existence in the establishment of viability of any business portfolio. The use of Net Present Value, IRR, and other mathematical tools enable one to establish mathematically the viability of any business endeavour. In most government projects, the government is entitled to inspect all the materials. Many potential disputes are likely to arise since it is an enormous investment. These must be handled with clear laws governing the contracts. The project will be evaluated by use of various methods to ascertain its viability. Since it is a capital-intensive project,

Final RFP Essay Example | Topics and Well Written Essays - 1500 words

Final RFP - Essay Example This Request For Proposals (RFP) document sets out the requirements to be met by the Enterprise Resource Planning ERP package Enterprise Architecture EA design to be selected to implement these business goals within the operations and management functions of Gadget, Inc. The overall strategic results to be met by the package and design selected as part of the responses to this RFP will include : no more lost orders, eliminating the numerous errors currently made and the accompanying inconsistencies. In terms of applicable Quality Assurance (QA) activities, there will be a series of procedural reviews carried out by the personnel partially involved in the acquisition and implementation process of the ERP packages and EA design and approval The risk management requirements to be met will include a process where the Vendor’s executives identify, analyze and rank every risk noted. Proactive risk identification measures will be put in place. In order to achieve the successful integration of the ERP application and EA design in order to meet the business process improvement requirements set out above, the following requirements will need to be satisfied by the selected Vendor. Gadget Inc., although it accepts that it is relatively small enterprise, expects that each Vendor will draw up an EA design that reflects Gadget Inc.’s business requirements as expressed by the Board of Directors. Gadget Inc. will not accept duplications of previous enterprise architectures drawn up by a given Vendor for one or more different clients. This requirement will be made clear to each Vendor at the Bid Evaluation stage. Gadget Inc. has no specific preferences regarding the ERP application presented by each Vendor bidding for the Contract. Gadget Inc. initially expects that each Vendor will present the ‘standard’ version of

Food Security Bill Essay Example for Free

Food Security Bill Essay The bill was truncated from the NAC version at the first stage when the government finalized it and then the parliamentary standing committee went along similar lines and recommended further paring down of the benefits. Sources said concerns were raised by the Congress leadership about reducing existing benefits under the Antodaya Anna Yojana to the 2. 5 crore poorest families as well as the recommendation of the standing committee to remove the Integrated Child Development Scheme (ICDS) from the mandate of the bill, which was advised by the women and child development ministry. Sources said the party leadership was unhappy with the move to reduce existing entitlements under UPAs flagship scheme instead of providing larger benefits. The government is likely to revise the bill keeping these views in mind and look at a much higher coverage in at least the 250 poorest districts of the country. The standing committee had recommended providing 5 kg of rations per person to 75% of rural population and 50% of urban India a formula the government was happy with till the party leadership intervened. The standing committee had recommended doing away with two categories of beneficiaries with differential benefits a move the government had contemplated anyway after having sent the bill to Parliament. But curtailing the total number of beneficiaries and reducing the benefits to the poorest has not found acceptance with the party leadership, sources said. The government could now consider restoring the monthly allocation to the poorest back to 35 kg of rations per family. Under an apex court order, the poorest and most disadvantaged are provided 35 kg rations at present. With the party keen to see the bill in Parliament during the budget session, a revised version could see the ICDS scheme coming back under the purview of the bill as a legally guaranteed right along with other food delivery mechanisms such as community kitchens. The UPA has already been caught on the back foot with opposition-ruled states providing cheaper rations to greater numbers under their own schemes following the lead of Chhattisgarh. The delay in pushing the bill through, coupled with the constant and often publicly expressed differences between different arms of the government and the UPA on the shape of the legislation have taken the sheen off UPA-2s big ticket scheme Food Security Bill is affordable The subsidies meant for the poor are always under attack, while the rest are able to retain their privileges. The additional allocation in grain and money terms will neither distort the grain market nor place a burden on the fisc. Many recent commentators have portrayed the National Food Security Bill (NFSB) as an â€Å"unbearable burden† on the exchequer. The facts, however, do no substantiate the claim. The NFSB has been trashed from time to time in the English dailies. For instance, Business Line (March 21, 2013) published an article titled â€Å"Food Security Bill will torpedo Budget†. Another national daily claims that the Bill has a â€Å"fundamental flaw† that places â€Å"an unbearable burden† and â€Å"distorts agriculture† (Indian Express, March 19, 2013). Quite often, the claims are partly due to a misconception that the government is making new financial and grain commitments under the NFSB. In fact, the NFSB does little more than turning into legal entitlements pre-existing food security schemes such as the Integrated Child Development Services (ICDS) Scheme, Mid-Day Meal (MDM) Scheme, Public Distribution System (PDS) and maternity entitlements. Some commentators have said that it is precisely the legal commitment that will lead to problems in the future — for example, the fear of the emergence of a government monopoly in the grain market. This fear is not borne out by the facts. Under the PDS, ICDS and MDM, the government currently allocates about 58 million tonnes of grain. To meet this commitment, the government currently procures about 30 per cent of grain. The NFSB commits 62 million tonnes, i. e. , an additional 4 million tonnes. The Budget of 2013-14 allocates Rs. 31,000 crore for two childrens food schemes — school meals and the ICDS which reaches children under six. The Budget allocation for the food subsidy in 2013-14 is Rs 90,000 crore. According to our estimates, the food subsidy will increase from Rs 80,000 crore (in 2012-13) to Rs 1,11,221 crore, under the NFSB. Thus, the NFSB implies an increase of just over Rs 30,000 crores in financial terms and 4 million tonnes in real (grain) terms. Can India afford this? Speaking at a panel discussion at IIT Delhi in February, Deputy Chairperson of the Planning Commission, Montek Singh Ahluwalia, said â€Å"it would be dishonest† to say that we cannot afford the Food Bill, and that the subsidies that we need to target are those enjoyed by the middle classes (e. g. , fuel). Speaking at the same discussion, Amartya Sen made a pertinent point — that the reason why it is more difficult to reduce subsidies enjoyed by the middle classes (fuels such as LPG, petrol and diesel) is that the beneficiaries of those are more vocal than the rural poor or children under six who benefit from the food subsidies. This point is well illustrated by the events following last years Budget. The Budget 2012-13 announced a 1 per cent excise duty on unbranded jewellery and doubled custom duty on gold to 4 per cent. Gold is the countrys second biggest import, after crude oil. This burden on the current account deficit was an important reason for doubling the customs duty. Following this, the All India Gems and Jewellery Trade Federation and others initiated a strike which went on for 21 days. They argued that the industry, including the â€Å"large† number of people it employs, and buyers of gold, would suffer. A massive media campaign was launched, following which the Finance Minister withdrew the excise duty. According to the revenue foregone statement presented along with the Budget 2013-14, the revenue foregone from the gold and diamond industry for the previous financial year was Rs. 5,000 crore. Such tax breaks are often justified on the grounds of the employment potential of the gems and jewellery industry. According to Invest India, a website of the Ministry of Commerce and Industry, â€Å"The sector provides employment to around 1. 8 million people. In the next five years, the sector is expected to create additional employment for around 1. 1 million people. † According to the National Sample Survey Organisation, 2009-10, the size of the Indian workforce is between 430-471 million persons. If the gems and jewellery industry employs 3 million people as per the Ministrys target, this would be 0. per cent of the workforce. An industry that employs less than one per cent of the Indian workforce is currently enjoying tax benefits amounting to Rs 65,000 crore (nearly 20 per cent of all revenue foregone). The Food Bill will benefit 67 per cent of the population at an additional cost of Rs 30,000 crore, yet it is said that it will â€Å"torpedo† the Budget. If anything, the NFSB does not go far enough. The NFSB tabled in Parliament in December 2011 included special provisions for the destitute and other vulnerable groups (e. g. , community kitchens and social security pensions). These have been discarded in the version cleared by Cabinet on March 19, 2013. In many rural areas, the Block is already too far to go to complain, yet for violations of rights under the NFSB, grievance redressal only begins at the District level. Viewed in this comparative perspective (for example, it is approximately 1 per cent of the GDP), few can question the affordability or desirability of the NFSB. In absolute terms it is not a small amount. One might argue whether such expenditure is worth it, given the â€Å"fact† that the programmes in its ambit, for example, the PDS, are â€Å"dysfunctional† (Indian Express, March 19, 2013). However, recent data from the National Sample Survey of 2004-05 and 2009-10 suggest that while the functioning of the PDS is far from perfect, we do need to update our â€Å"facts†. In joint research with Jean Dreze, we show that the implicit subsidy from the PDS eliminates 18 per cent (14 per cent) of the â€Å"poverty gap† — or the difference between the poverty line level of income and the median income (or monthly per capita consumption expenditure) of poor households — among poor rural (urban) households. Again, there are marked inter-State contrasts — in Tamil Nadu the corresponding figure is 60 per cent and in Chhattisgarh and Andhra Pradesh it is nearly 40 per cent. The real question then is not whether India can afford to have a right to food but as the Food Minister said in a recent interview, â€Å"Can we afford not to? † Food as a right In its latest form, the National Food Security Bill, 2013 promises to address the extreme irony of an ambitious nation holding mountains of food in storage, while masses of its people are undernourished or even starving. The right to food is finally on the threshold of being legislated. Every step taken to widen the coverage of food security schemes is an advance. Yet, the empirical truth is that incremental measures at targeting the needy are a poor substitute for a cohesive, rights-based universal system of food entitlements. There are, no doubt, many positives to the new legislation, such as coverage of up to 75 per cent of eligible priority households in rural areas, the importance given to women as the head of the household for issue of ration cards, inclusion of pregnant and lactating women for free meals (some in government wanted to take away this entitlement from women ho bear more than two children but the idea was sensibly dropped), and setting up of State Food Commissions to investigate violations of entitlements. Under the proposed law, it will be up to the States to frame criteria and choose the priority households for food entitlements, an exercise that will inevitably be accompanied by the well-documented troubles associated with targeting any welfare scheme. Exclusion of any deserving household is unfair and divisive. It poses a challenge to States that wish to provide universal access, an issue that is bound to be felt acutely in urban areas attracting tens of thousands of migrant labourers. The Centre is unwilling to countenance a Universal Public Distribution System on the ground that too much money is involved. Even under the latest Bill, it is argued, the exchequer would have to bear a heavy expenditure of Rs. 1. 24 lakh crore. Yet, the government has not hesitated to build up expensive food stocks over the years, some of which is left to rot, mainly to pay the high support prices demanded by influential sections of the farm lobby. Moreover, the policy orientation is disproportionately favourable towards some sectors such as infrastructure, compared to food and health care. Evidently, the Food Bill can and should do a lot more, to become near-universal and win over sceptics such as Tamil Nadu, which has opposed it on the ground that it is inferior to the universal PDS in the State. Also noteworthy is the fact that the Chhattisgarh Food Security Act has done better than the Centre’s proposed law in some respects — by supplying subsidised pulses and covering 90 per cent of households, for example.

North Norfolk Coast Protection

North Norfolk Coast Protection Aim: My aim of this project is to answer the following question: Should the North Norfolk Coast be protected at any cost? Or should nature be allowed to take its course? Norfolk is a low lying county which is very prone to erosion. The coastline is around 100 miles stretching from Hopton on Sea to Wash. The North Norfolk coastline stretches over 40 miles, covering 450 square kilometres. To aid this project, from the 13th 15th May 2009, I visited North Norfolk, to collect data and explore the coast. At the centre, I was given worksheets to fill in and I worked in a group and as an individual to collect this data. Areas in Norfolk that I visited include: Cley Next the Sea, Sheringham, Cromer, West Runton and Overstrand. Norfolk: The name comes from the Anglo-Saxon for North folk; hence Suffolk (which is South of Norfolk) derives from the Anglo-Saxon for South folk. Norfolk is situated in East England. To its West are the borders of Lincolnshire and Cambridgeshire (also to the Southwest). Norfolk is split up into 7 boroughs, with Norwich as the biggest (population wise). Norwich was once the second largest city in England in the 16th Century, however the Great Plague of London in 1665 killed around a third of the population. The total population of Norfolk is around 850,000 people. According to 2007 estimation, the population for North Norfolk is 100,800 people. Norfolk is the largest county in East Anglia but it is the least populated too. Norfolk is also a county without a motorway it relies on the A roads which connect to places such as Cambridge and the railway. The closest airport is Norwich International Airport his offers flights to Amsterdam and from there many interchange for other World destinations. Norfolks main highlights for tourists are its coastline, beaches and the historical city of Norwich. North Norfolk District was formed on April 1st 1974 and was originally named Pastonacres. North Norfolk covers 994 square kilometres and has a population of 98,382 along with 43,502 households according to the 2001 census. Over 20% of the people living in Norfolk work in the food industry or agriculture this is due to the land (which is low lying) being fertile and changed into arable land. The arable land often grows wheat, barely and sugar beet. Norfolks GDP made up 1.5% of Englands economy in 1998. The UK average and Norfolk has an apparent contrast. Most of Norfolks population is over the age of 50 whilst the UK average population consists of more people between the ages of 25 40. North Norfolk also contains lot of areas which are SSSI (Site of Special Scientific Interest) including Cleys Freshwater Marsh (owned by the NWT (Norfolk Wildlife Trust)) and the geology in West Runton. There is some information about the areas where I visited with my school on the trip to North Norfolk. Role in this project: Ive decided to take on the role as the North Norfolk District Council (NNDC) and I will be assessing the current coastal management in North Norfolk and exploring the issues that will arise. The NNDC pays 45% for the coastal defences whilst DEFRA (Department for Environment, Food and Rural Affairs) pays the rest (55%) although DEFRA can pay up to 75%. The NNDC maintains the coastal defences whilst the Environment Agency has the Strategic Overview of the entire coast and is responsible for the floods and both should not be mixed into being responsible for the other as they are easily mixed up. The Council prepares the Coastal Management Plans (CMPs) to assess the impacts on the damages due to coastal change and the Shoreline Management Plans (SMPs) which address the basics of coastal defence. Key Questions: With the viewpoint of being the North Norfolk Council, Ive decided on the following questions: Why is the North Norfolk Coast so vulnerable to erosion? Which areas in North Norfolk are at the greatest risk of coastal erosion? Why? What are the effects of the coastal defences in North Norfolk? Is the current expenditure worthwhile in North Norfolk and what are the other options? The above questions have been devised as my role assesses the current coastal management in North Norfolk. By devising these key questions and answering them, I hope use it to aid my conclusion to the aim of this project.

Governmental Regulation Of Cloning Essay -- Argumentative Persuasive T

Governmental Regulation Of Cloning    For years, the prospect of human cloning was fodder for outrageous science-fiction stories and nothing more. However, in more recent times, human cloning has moved significantly closer to becoming a reality. Accordingly, the issue has evoked a number of strong reactions, both praising and condemning the procedure. The fact that human cloning not just affects human lives indirectly but actually involves tinkering with human creation has forced human cloning into a position of controversy. The progress of the issue of human cloning, then, has been shaped not only by the abilities and resources of scientists but by public opinion and by governmental regulation that has resulted from public pressure.    Although the issue of human cloning has received the most attention within the last two years, cloning techniques have existed since the late 1970s. The cloning technique used at this time was a process called artificial twinning which involved split ting a single fertilized ovum into what are then considered new embryos and then implanting each into a female to be carried to term (religioustolerance.org 1). These experiments, however, were limited to animals. By the 1980s and early 1990s, during the presidencies of Ronald Reagan and George Bush, restrictions had been placed on the research of the cloning of human beings. The pro-life groups, which have considerabl e influence in the Republican party, held many concerns about the experimentation and destruction of human embryos, which they consider people with rights, thus they pressured the administration for restrictions on research (cac.psu.edu 1). A series of measures prohibiting federal funding for human cloning were thus implem ent... ...ly praised, but science that interferes with the creation of human life is seen by many as entirely different. People are still unsure as to whether or not and to what extent scientists should be involved in such a realm. This is, in fact, the prevailing view. Consequently, the field of human cloning has been shaped by these attitudes. At present, human cloning both nationally and internationally is essentially an unacceptable practice. Whether scientists such as Richard Seed will be successful remains to be seen, but the consensus seems to be that the world is not yet ready for full-blown human cloning. Accordingly, efforts have been made to impede the scientific process and to push human cloning into the distant future.    Works Cited Bovsun, Mara. "Flaws seen in proposed bans on cloning." Http://biz.yahoo.com/upi/98/02/13/general_views/usscience_4.html.

The Author to Her Book by Anne Bradstreet Essay -- The Author to Her B

â€Å"The Author to Her Book† by Anne Bradstreet In â€Å"The Author to Her Book,† Bradstreet is inundated in indecision and internal struggles over the virtues and shortfalls of her abilities and the book that she produced. As human beings we associate and sympathize with each other through similar experiences. It is difficult to sympathize with someone when you don’t know where they are coming from and don’t know what they are dealing with. Similar experiences and common bonds are what allow us to extend our sincere appreciation and understanding for another human being’s situation. In this poem an elaborate struggle between pride and shame manifests itself through an extended metaphor in which she equates her book to her own child. "The Author to Her Book" expresses some of the emotions Bradstreet felt when her most intimate thoughts were made know to the world with the publishing of her book. In addition she also relates some of the story as to how her work came to be published. The average person could not relate to the distress Bradstreet feels in this situation. The collection of poetry that she had written expressed her feelings in a way that most women during that time didn’t have the skill to do. Many people would wonder why Bradstreet the publishing of her work would be so distressful when they had brought Bradstreet much personal fame and brought many people enjoyable reading. Therefore, she could not simply write a clear-cut poem to tell how she feels about her stolen thoughts. Only another writer would be able sympathize with Bradstreet in this matter if she didn’t draw some basis for comparison. In order for her readers to be able to feel her pain and joy she had to use a situation in which her readers could comprehend the many emotions she experienced. Many of the women who read her poetry were either already mothers or would one day be mothers. This common bond opened a door for understanding. By comparing her book to a child, she is able to gain the compassion of her readers and help them appreciate the emotions she is feeling. In line one she states how she feels about her creation, which she calls an "ill-formed offspring" (line 1) and she gives the book human characteristics throughout the poem to enhance the effect of the conceit. She constantly speaks directly to her work as if it were her own child. Then in line 23 Bradstreet calls hers... ...nyone to read. But was with Bradstreet I stood behind my work even though it may not have been perfect and I think every writer could relate to here situation. Most people could not so the metaphor she used out in perspective for those who are not writers. In a small sense this poem lets the reader gaze into Bradstreet’s nature and our own. This poem along with all the other she wrote was a way for her to express her emotions into words, in this case about something very specific. As a columnist I can appreciate what she is doing and I understand the feeling she was trying to convey about the judgment she was sure to receive from the publishing of here work. Through her use of this extended metaphor, Bradstreet weaves a brilliantly intricate web of parallels: Parent and author, child and book, creator to creation. These parallels allow the reader to emotionally relate and sympathize with Bradstreet. She succeeds in conveys here feeling and giving the reader a means of association with what she is feeling. She used the pain and pleasure of creating and nurturing human life to show people who were not writer the pains and the pleasures of have your work exposed to the world.